January 23, 2008

Orrin Woodward and Chris Brady sign books for charity in Flint, Michigan.

Best selling authors Orrin Woodward and Chris Brady will be making a special appearance in Flint Michigan, January 26th from 12 to 3pm at the Barnes and Noble book store on Miller Road. Their New York Times and Wall Street Journal best selling book, Launching A Leadership Revolution, continues to garner high praise and accolades from around North America. Of great interest is the fact that all income earned from the sale of this book is being donated to various worthwhile charities and causes.

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This is a great opportunity to meet these authors in person and learn more about their upcoming book releases. I have been told that two books are currently being discussed.
You can learn more about both authors and their upcoming book projects by visiting them at Orrin Woodward Leadership Blog or Chris Brady Author Blog.

November 07, 2007

Authors Orrin Woodward and Chris Brady blog about their book and next project!

Hot on the heels of the successful release of Launching A Leadership Revolution that continues to climb the best selling lists in New York authors Orrin Woodward and Chris Brady are talking with their readers to determine the direction and scope of their next project.

I have had conversations with both men who are humbled by this experience thus far and happy that they have had an opportunity to write a book that has positively affected so many. Their excitement is evident when they start to talk about all the charitable organizations they will be able to help as all the proceeds and royalties they earn from this project are going to charity.

Many people continue to try to reach Orrin and Chris wanting to talk about this book, leadership principles, and to gain insight into the next book project that they are working on. Both men have a personal blog set up where they are discussing these topics and more with their readers. If you would like to read their daily posts and pass along comments and thoughts about this book please visit their sites listed below.


Author Chris Brady's Book Blog

Orrin Woodward's Leadership Blog

October 30, 2007

Launching A Leadership Revolution Book Release Takes Off!

The highly anticipated release of Launching A Leadership Revolution has been a huge success. Our office has been flooded with people sending us pictures of book displays from major books stores all over the country where the book is being promoted. The picture below was submited by our very own Gary Brimmer who has spent countless hours working on the LLR project to make it a success! He took this picture at the Borders Bookstore in the Dulles Airport in Washington DC. It is now ranked on the Wall Street Journal Best Seller non-fiction list at #13 and it is listed at #3 in their business books section. I was just told this morning that Business Weekly has it ranked at #8. Rankings for the New York Times will be available shortly.

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As most of you already know, the authors are donating 100% of the proceeds they earn from this book to charity. In the coming weeks we will highlight some of the charities that have been helped. I would love to hear your thoughts and comments about the book and how it may have helped you or others. I am sure our readers would like to hear these as well. You can share your comments using the link below.

Many thanks to the numerous people all over North America who had a hand in this project to make it as successful as it has been. I know both authors would echo this gratitude. We are excited about the early success of this book and know that the best is yet to come!

For those who would like more information on this book project please visit the site www.launchingaleadershiprevolution.com.

April 17, 2007

Orrin Woodward and Chris Brady team up for Time Warner book release!

Orrin Woodward and Chris Brady team up once again for their fall book release from Time Warner. Final preparations are being made by Time Warner for a nationwide book signing tour in September, October, and November of 2007. Details will be posted once they are made available.

One aspect of this book that will be highly promoted is that all royalties and signing bonuses that were and will continue to be generated from the sale of this book by Time Warner are going to be given to charity. Orrin Woodward and Chris Brady decided that they wanted to help a number of charities and that every person who buys a book should be able to decide where the money from the sale of that book should go. Charities will be highlighted in the book and each person who buys a book will be able to go online and determine which charity they would like to support via the sale of their book.

Orrin Woodward and Chris Brady have dedicated their lives to philanthropic work not just in America but abroad and this is just one more example of their hunger to make a difference in the world. The Team is excited to partner up with Time Warner and help make this book a national best seller and to help numerous worth while charities around the country!

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January 23, 2007

Orrin Woodward: You Don't Need A Title To Be A Leader

Go to any book store in America and chances are you will find a large business section filled with books on leadership giving advice on how to lead in the business world, achieve objectives, and motivate employees. There seems to be no shortage of ideas and concepts on this subject and by the fact that there are new releases almost every month in this genre, one has to assume that the populace has not found the secret formula for leadership success and continues to yearn for that proverbial “fountain of knowledge” on this subject.

An aspect of my job that I enjoy greatly is reviewing leadership books that are recommended by Orrin Woodward or that are sent to our office by publishing companies as a new release hits the market. One such book I that recently reviewed is You Don’t Need A Title To Be A Leader by Mark Sanborn. I was really amazed at how this book encapsulates many of the leadership principles that have been taught by Orrin Woodard at our events across the nation. At 104 pages it is a quick read but it contains great commentary on every page.

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What Mark says resonates with me as I have found that far too often people are preoccupied with title, thinking that this bequeaths some type of magical leadership elixir that allows them to lead people and accomplish tasks. Nothing could be further from the truth. I have known people who had so called “leadership titles” but at the end of the day they could no more lead their people than they could turn water into wine. Titles are meaningless, influence is everything.

For example, in the military a leader may have a title which gives him or her “positional” leadership which is leadership based on rank or title. Their subordinates do not have any choice but to follow and obey orders. Therefore a bad leader can command the actions of their troops but that does not mean they will win their hearts and minds. By controlling someone’s actions you can control the sweat of their brow but not having their heart and mind, you lose the greatest productivity from that person. Given the chance, those under that type of dictatorial leadership style will not follow you, therefore you really are not leading.

In the business world the leadership dynamic becomes more complex as people have choices, they can follow you or they can quit. Rule with “positional” leadership only and a heavy hand and most likely you will find that you are leading yourself on a long walk with no one following. However, if you lead with influence and create an environment of respect and collaboration, you will not only find yourself leading a highly motivated group of people working hard to achieve objectives but they will be following your leadership with their heart and mind. That is true leadership!

Mark Sanborn says it best when he says “Despite popular myth, leaders – whether titled or untitled- aren’t born. They learn how to lead. The real test is: If you had no title or ability to reward or penalize others could you still get them to follow you?” He goes on to state that, “In today’s world, much is made of a person’s title. Yet little actual power exists in a title alone…..The bottom line is influence and inspiration comes from the person, not the position.”

I have always admired how Orrin Woodward leads with integrity and influence and does not rely on positional authority. His mastery of this concept is amazing. It should come as no surprise that he has been teaching these principles and leading by example as he has conducted business around the country. The Team is first and foremost a leadership development company and he continues to set the pace. Everything rises and falls on leadership and the success of any business plan is determined by the leaders leading the charge. Therefore, the meteoric rise of our company is due in large part to Orrin Woodward and the leaders he has helped develop over the years.

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Another book that came highly recommended from Orrin is Primal Leadership and I will discuss this in my next post. I highly encourage you to pick up a copy of book by Daniel Goldeman, Richard Boyatzis and Annie McKee. The authors give compelling insight into the emotional aspect of leadership. They state, “At its root, then, the primal job of leadership is emotional….great leadership works through emotions…no matter what leaders set out to do – whether it’s creating strategy or mobilizing teams to action – their success depends on how they do it….driving the collective emotions in a positive direction and clearing the smog created by toxic emotions.” This is an incredible book and one that I believe should be in the library of every leader.

January 07, 2007

Orrin Woodward: The Starbucks Experience

I just finished reading The Starbucks Experience by Joesph Michelli and think this would be an excellent book to read for anyone in a leadership role supporting customers in any fashion. I have picked out a few quotes from within the book that I feel will give the reader a better insight into the culture of Starbucks and how they have developed a service first attitude with their staff around the world.

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"Starbucks management understands that a competitive advantage occurs when everyone in a company appreciates that nothing is trival and that the customers notice everything....Managers have to constantly put themselves in the shoes of their customers, seeing everything from the other side of the counter.

"Commitment to detail is critical in all businesses. If you ignore the smaller things that are important to those you serve, you'll fail to create the experience they crave. This inattention will be a surefire way to drive those customers straight to your competitors.

"We are not in the coffee business serving people, but in the people business serving coffee."

"The trick for management, therefore, is to get employees to see the bigger picture and understand that small components of their day to day tasks can actually have a transformational impact on customers and the people with whom they work, not to mention on the company's overall mission and reputation."

I love that last quote. Some companies are so obsessed with reputation that they will spend millions of dollars on advertising to help their "public perception" but this basically amounts to a white wash of rotting wood. The real issue continues to be the poor customer service and support given to their customers. A better use of those advertising dollars would be to fire the non-qualified managers running the company into the ground and bring in a new leadership team that is connected to the customers needs. There is nothing worse than a company disconnected from its customers with managers ignoring facts, not addressing issues, and blindly making decisions without any thought of the end result. History is littered with companies where management operated from their "ivory towers" and drove once profitable companies into the ground.

I have nothing against good advertising campaigns. However, one must perform due diligence first and ensure the proper management team is in place and that customers needs are being addressed. If managers are making poor operational decisions in a "black box" without proper insight and buy-in from feedback groups, your business will fail no matter how much money you spend on advertising and "reputation building."

Orrin Woodward always teaches to start with the end in mind. If you are in business, the bottom line is to serve the customer and respond to their needs. If you don't, someone else will. Starbucks has built an international company by responding to the customers needs and always going above and beyond to provide a positive world class experience during the purchase of a cup of coffee! There is no doubt that these principles can be used in many other industries.

April 20, 2006

Orrin Woodward: Leading the Consumer Rebellion

      National best selling authors Orrin Woodward and Chris Brady’s first book, Leading the Consumer Rebellion, has reached yet another milestone as the sixth edition has been published to satisfy the ever growing demand. 

      Brisk early sales of the first edition signaled that the pithy commentary and insightful analysis of e-commerce business and how it is changing the American economy struck a cord with the consumer market place.

      The second book released by this dynamic duo, Launching a Leadership Revolution, has achieved even greater results.  Stay tuned for periodic updates on new releases and publishing milestones from Orrin Woodward and Chris Brady.

October 10, 2005

Woodward Collaborating with Brady on New Book

Rumor has it that Internet entreprenuer Orrin Woodward is collaborating again with business partner Chris Brady on another book.  Their first publication, Leading the Consumer Rebellion, is a national best-seller.  Their second book, Launching a Leadership Revolution (released second quarter of this year), is already on its way to similar status.  Our source told us that Woodward and Brady's third book will likely be a compilation of articles and essays they've compiled over the years, and will focus around their business's mission statement - but that's all we've got at this point.

  I guess we'll all have to stay tuned to find out for sure.

August 19, 2005

Learn About Orrin Woodward and Chris Brady's New Book

Orrin Woodward and Chris Brady have recently released their second collaborative writing; "Launching a Leadership Revolution."  It has already received rave reviews.  More can be learned by clicking on this link.

  http://launching-a-leadership-revolution.blogspot.com/

Enjoy reading!

Continue reading "Learn About Orrin Woodward and Chris Brady's New Book" »

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